Timeline:

• 2–3 weeks before Valentine’s Day: Start posting gift ideas.
• 1–2 weeks before Valentine’s Day: Showcase packages visually (graphics/photos).
• 1 week before Valentine’s Day: Push last-minute orders, emphasize delivery timelines.

Content Ideas:

• “Gift ideas for your Valentine: girls edition 💖”
• “Gift ideas for your Valentine: boys edition 💙”
• Polls & interactive posts: “Which package would you pick for your partner?”
• Unboxing videos of the packages (show the items and perfume).

Visuals:

• Create a flyer with all package tiers clearly shown (girls vs. boys).
• Use colorful, Valentine-themed graphics.
• Highlight “limited quantity” or “special edition” to create urgency.

Execution Steps:

1. Finalize inventory: Laura lists which items she can actually source.
2. Package creation: Assemble the 3 tiers for girls & boys.
3. Graphic design: Flyers & social media visuals for packages.
4. Marketing schedule: Start posting gift ideas, countdowns, and teasers.
5. Order tracking & delivery: Ensure smooth logistics to guarantee on-time delivery.